Full Job Description
About Us
At InnovateTech Corp, we believe in the power of technology to transform lives. Located in the beautiful city of Travelers Rest, South Carolina, we are a tech-driven company specializing in digital solutions that connect brands with their audience in meaningful ways. Our dynamic team is passionate about innovation, collaboration, and creativity, and we are on the lookout for a talented Digital Content Strategist to join our marketing department.
Your Role
As a Digital Content Strategist, you will play an essential role in defining our overarching content vision and strategy, ensuring our brand message resonates across various platforms. You will work closely with cross-functional teams to develop and execute measurable content strategies that drive engagement, build brand awareness, and foster customer loyalty.
Key Responsibilities
- Develop Comprehensive Content Strategies: Design and implement a content calendar that aligns with our business goals while engaging our target audience.
- Content Creation and Editing: Oversee the creation and refinement of high-quality written, video, and graphic content that captivates our audience.
- Analytics and Reporting: Utilize various analytics tools to evaluate content performance, drawing insights to refine strategies and enhance ROI.
- SEO Optimization: Ensure that all content is optimized for search engines, focusing on keyword research, on-page optimization, and backlink strategies.
- Collaboration: Work with designers, social media managers, and other marketing team members to create a cohesive and unified content approach.
- Customer Engagement: Establish strategies to communicate with our audience, engaging with them through comments, messages, and user-generated content.
- Trend Analysis: Stay current on industry trends, emerging technologies, and best practices to keep our content relevant and ahead of the competition.
Qualifications
We're looking for a Digital Content Strategist who embodies the following qualifications:
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- 3-5 years of experience in digital content strategy, with a strong portfolio demonstrating your effectiveness.
- Proficient in analytics tools (such as Google Analytics, SEMrush, or Moz) to track and report on content performance.
- Exceptional writing, editing, and communication skills.
- Strong understanding of SEO best practices and digital marketing principles.
- Experience with content management systems (CMS) like WordPress, Joomla, or Drupal.
- Familiarity with social media platforms and the ability to create engaging content tailored for each channel.
Why Join InnovateTech Corp?
At InnovateTech Corp, we value our employees and their contributions to our success. Here are some reasons why you should join us as a Digital Content Strategist:
- Innovative Environment: Collaborate with talented professionals in an encouraging atmosphere that promotes creativity and innovation.
- Professional Development: We are committed to your growth and will invest in ongoing training and learning opportunities to enhance your skills.
- Competitive Salary and Benefits: Enjoy a competitive salary, health insurance, retirement plans, paid time off, and other perks.
- Work-Life Balance: We promote a healthy work-life balance, with options for flexible schedules and remote work opportunities.
- Community Involvement: Engage with our local community through events and initiatives that make a positive impact in Travelers Rest.
Application Process
Are you ready to take the next step in your career as a Digital Content Strategist? We want to hear from you! Please submit your resume and a cover letter outlining your experience and why you believe you would be a perfect fit for our team. We encourage you to include samples of your writing or links to content you have created in the past.
Join Us in Shaping the Future of Digital Marketing
If you're passionate about crafting effective digital content strategies and ready to make a difference in a leading company, then InnovateTech Corp is the place for you. We look forward to welcoming you to our innovative team in Travelers Rest, SC!